Finding, attracting and keeping customers – while keeping them happy – is a top priority for any business, in any industry. In the middle market, your view of customers has likely shifted from your early days but the basics remain. You may now be looking at building new generations of customers or deepening your existing relationships or even going out and finding entirely new customer bases. No matter what your middle market organization plans on doing in the future, customers will play a huge role. From building a raving fan base to learning how to let customers help themselves, we compile our best articles about customers. Creating And Keeping Raving Fans Finding customers for your Middle Market company, who will buy your products or services is a good goal. Keeping customers happy is another equally important goal. Creating a fan base of raving customers who are so happy with your company that they can’t help but tell others about you is the ultimate win for any organization. Here is how to start creating and keeping your own raving fans. Are You Missing Out On B2B Or B2C Sales Opportunities? Once you’ve identified the target customer base for your Middle Market firm, you may not feel like you ever need to think about shifting, adding to or completely changing it. However, for sustained growth, it may be essential for you to do just that. Here are some thoughts on making sure you aren’t missing out on B2B or B2C sales opportunities. Effective Brand Launch Strategies You Need To Embrace Developing a brand-new product or service line for your Middle Marketing organization is certainly exciting and a bit fraught with anxiety. You spend a lot of time, energy and resources on research, development, design and testing. So, when it comes to launching it, make sure you are giving just as much effort. Here are effective brand launch strategies you need to embrace. Stop Dreading Complaints, Embrace Their Opportunities! Customer complaints are part and parcel of any company, no matter if they are big retailers, in the Middle Market or small startups. Unfortunately, most organizations don’t effectively utilize complaints as they should be. Complaints offer insight, advice and important lessons so stop dreading complaints, embrace their opportunities! Why You Should Make It Easier For Customers To Help Themselves Your Middle Market company wants happy customers, who enjoy their experiences with you. However, you may be missing many opportunities to provide a great customer experience by overlooking one key point. In our mobile, fast-paced world, customers want more opportunities to do things for themselves. Here are some thoughts on why you should make it easier for customers to help themselves.