Gretchen Goffe

Content by this Author

  • Lessons in Innovation From the Middle Market

    How do middle market companies maximize the value that they capture? Success draws attention from established competitors and upstart copycats. Meanwhile, scale requires continual decisions about how to allocate resources and organize. They must be explicit in their decisions, mindful of short- and long- term trade-offs, thoughtful about where power and final decision-making authority reside, and careful to sustain a culture true to their origins. In short, they need an innovation strategy to guide decisions.  Read More >

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