The challenge of fielding a great leadership team is greater in the middle market than it is anywhere else. Mid-sized companies stand face to face with the big guys every day—either as competitors or as suppliers and customers; they need a team every bit as good. How do you attract NBA players to a college gym? How do you keep them when others come poaching? How do middle-market companies create a reputation—an employer brand—that allows them to compete with P&G and GE and Boeing for the best people? What weaknesses do they have to overcome—and what hidden strengths can they leverage? Likewise, we'll see how middle market companies can effectively compete with innovation and operational effectiveness.
Tom Stewart, Executive Director of the NCMM, will discuss these questions and more, calling on brand-new research conducted by the National Center for the Middle Market (NCMM), the leading source of insights and data about America’s mid-sized companies. In an interactive session, we will discuss:
- the impact of a strong employer brand on profitability and growth
- how mid-sized companies can devise a brand and value proposition that is uniquely theirs
- what executives say motivates them to switch, or to turn down an offer
- how the best companies turn performance management into tool that drives company performance and helps retain the best staff
- how the best companies are creating innovative work environments
- how the best companies are operating winning levels of operational efficiency
Location:
618 S. Michigan Ave., 2nd flr., Stage 2. (SPECIAL location for this mo.!)
Questions:
Please submit your advance questions to Tom Stewart, Exec. Dir. of the National Center for the Middle Market, W: 614-292-3158; C: 917-518-7863; or, Stewart.1490@osu.edu
Program:
5:30 pm-6:30 pm: Dinner & Networking
6:30 pm-8:00 pm: Presentation and Q&A
Speaker:
Thomas A. Stewart, Exec. Dir., Nat'l Ctr. for the Middle Market, a partnership between The Ohio State University Fisher College of Business, and, GE Capital. A prominent management thought leader, Tom is the former Editor-in-Chief and Managing Director of the Harvard Business Review, and the author of two bestselling books, Intellectual Capital: The New Wealth of Organizations, and, The Wealth of Knowledge. Tom is located at 252 Fisher Hall, 2100 Neil Avenue, Columbus, OH 43210.