If you were in an elevator and had just 20-seconds to explain the effectiveness of your social media plan, what would you say? Like most Middle Market CEOs, you are likely more comfortable dealing with boards and balance sheets than Facebook, Twitter or LinkedIn!
To measure the success of your social media plan, the first question you should be asking is, “What’s the strategy?” followed closely by the cost and projected ROI. In larger enterprises, social media spending can represent a hefty percentage of a marketing budget, so it’s to your advantage to find out whether money being spent is spent wisely. Read More