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  • Mobile Business Technology: 5 Essential Best Practices

    Mobile business technology isn't just a useful option for modern companies — it's a must-have tool. Mobile's impact started with consumers, but it's spread to business users and has become powerful in a range of industries, including real estate, insurance, banking, retail, hospitality and manufacturing. Mobile lets companies respond more quickly and directly to prospects and customers. It also helps firms collect data that provides transformative insights into markets, employees and business processes, ultimately allowing them to offer the type of user experience people want.

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  • Research and Development Effectiveness Comes From Strategic Alignment

    By Rob Carey

    One critical element for building a stable middle market company is developing a strong brand identity. Successfully competing against larger firms happens when the marketplace knows your organization for something in particular. When a firm and its offerings are associated with certain valued traits, the organization has a competitive advantage that can and should be leveraged on a consistent basis.

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  • Middle Market Firms: America's Job Creators

    By Rob Carey

    A report Dun & Bradstreet and American Express released in April reveals striking, thought-provoking facts about how the health of the middle market is central to the health of the overall U.S. economy. Though midmarket firms make considerably less than enterprise-level corporations, their economic impact is exponentially higher. Overall, the sector contributes nearly $6.2 trillion to the national economy each year.

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  • Strategic Planning Process: 3 Ways to Maintain Flexibility

    Having an annual strategic planning process is essential, because it forces you to understand your company's core capacities, its strengths and weaknesses and its competitive markets (that is, the behavior of your customers and movements of your rivals). It also demands that you make assumptions about the future and some short-term financial projections. In terms of defining and executing your strategy, this annual learning process may be the most important action you take all year.

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  • Why an Adaptive Human Resources Strategy Is Good for Your Company

    As your company adapts to the middle market and its customers' needs, your human resources strategy needs to adapt along with it. The first step is to build your overall business strategy, and then identify human resources' role in reaching your goals. Do you need to develop new capabilities to better serve customers, or expand your sales or production footprint? HR should recruit, hire, train, and develop the right talent for the task.

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  • Are you Staying Personally Connected to your Team?

    Being a Middle Market CEO is in many ways comparable to raising teenagers: You’re no longer providing the day-to-day life-sustaining interactions that an infant needs, but you’re not off the hook like you are with adult children. In fact, that’s one of the challenges of parenting teens and growing a Middle Market team: you’re charges still need your guidance, but your increased distance from their daily activities makes it difficult to do so!  Read More >
  • Are you Staying Personally Connected to your Team?

    Being a Middle Market CEO is in many ways comparable to raising teenagers: You’re no longer providing the day-to-day life-sustaining interactions that an infant needs, but you’re not off the hook like you are with adult children. In fact, that’s one of the challenges of parenting teens and growing a Middle Market team: you’re charges still need your guidance, but your increased distance from their daily activities makes it difficult to do so!  Read More >
  • Scaling a Gourmet Soft Drink Business With No Venture Aftertaste, Chris Reed, Reeds Inc.

     When Chris Reed decided it was time to enlist some investors to fuel the expansion of his fast-growing soft drink company, he wasn't willing to part with all of the management control that perspective venture partners required.  Instead, Reed Inc. would become listed on the New York Stock Exchange and sell shares to the public… - See more at: http://middlemarketexecutive.com/author/jack-sweeney/#sthash.4K1SkhGV.dpuf  Read More >
  • Funding Your Business: Local Versus National Banks

    Funding your middle market company with the right financial partner is a key business decision. Whether you're expanding your operations, building new facilities or investing in projects, access to financing is critical. When you go to a bank for help, you expect several things: the bank will understand your business needs, the bank will have a decision-making executive with whom you'll form a relationship, the bank will have the financial products you need, the bank will be efficient and the bank's funding will be affordable and competitive.

     

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  • How Nurturing Customer Loyalty Creates Brand Ambassadors

    Customer loyalty is a must-have for any company. Without people or companies coming back to do business with you, the cost of acquiring customers becomes a crushing expense. The stronger the loyalty, the more you can contain marketing costs while increasing the average customer's lifetime value. But there is a step beyond loyalty, particularly for a middle market company that is trying to hit its next stage of growth. What you want are customer fanatics: people who will act as brand ambassadors and do more than loyally buy from your business. They help acquire new customers through positive word of mouth and brand promotion. However, brand ambassadors are people you need to woo, which means understanding the difference between a true fan and a loyal customer. Here's what you should know.

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  • 4 Keys to a Successful Product Launch

    By Rob Carey

    One way for middle market firms to compete successfully against the biggest players in their niche is to innovate. A new or significantly altered product that exceeds present expectations is the most effective weapon against large competitors, who can use economies of scale to hold down prices or marketing dollars to saturate the market's share of mind.

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  • Leadership and Strategy Planning: Balancing Time Among Priorities

    Strategy planning is a key function for middle market leaders. The process requires them not only to develop goals, but also to align their organizations around strategic priorities. They need to focus on sustaining and growing their company's long-term profitability, and that requires engagement from every part of the business. However, they can't spend all their time focusing on one thing. Effective leaders must put their effort where it's most needed, whether that means getting departments on board with change or analyzing where to develop the business next. While this sounds simple in theory, it's maddeningly difficult in practice because leaders often get bogged down in day-to-day complexities.

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