Lessons in Innovation From the Middle Market
Identified in this report are four models of value creation and
capture: the First, the Focused, the Frequent, and the Finder.
Each faces different opportunities and threats as it seeks to
build on the innovation that propelled early success. A fifth
model, which companies don’t so much choose as arrive at
by default, is the Fat.
By studying companies that have generated significant
growth while leveraging their value capture models, middle
market executives will gain insights on steps to take and to
avoid in their own innovation efforts.