In October 2011, the first GE Capital Australian Mid-Market Report found the Mid- Market was poorly understood and sought to improve understanding of the sector.
The report described the Mid-Market as being at a crossroads. It was the most optimistic of all sectors of the economy and did not show any sustained signs of weakness. Compared to the Micro, Small and Large business sectors, the Mid-Market demonstrated remarkable strength and resilience. However, given the pessimism of other sectors, the report asked would the Mid-Market be able to continue its run of strength or would it enter a phase of decline?
The June 2012 GE Capital Australian Mid-Market Report provides some answers to those questions. It builds upon the findings of the first report to measure just how accurate CFOs were in their outlook for business, and where they see themselves in six months time.