Grote Company’s journey to international expansion is a testament to the power of strategic market positioning and commitment to local customer needs. Originally focused on the U.S. frozen pizza industry, the company recognized a growing demand in Europe and took bold steps to establish a strong presence. By setting up sales and service operations in the U.K. and later expanding into the Netherlands and India, Grote Company ensured that its international customers received the same level of support and expertise as those in its home market. This hands-on approach helped the company overcome supply chain complexities, trade regulations, and logistical hurdles while unlocking new revenue streams.
Today, nearly 50% of Grote Company’s food processing equipment division revenue comes from international markets—a significant achievement that underscores the success of its global strategy. By hiring local talent, adapting to regional market demands, and learning from early missteps, the company has built a repeatable playbook for future expansion.
Discover how Grote Company’s calculated risks and long-term vision turned them into a global leader—download the full case study now.
This case was generously supported and funded by the Center for International Business Education
and Research (CIBER) at The Ohio State University.