Middle-market companies – those generating annual revenues between $10 million to $1 billion – account for one third of U.S. private sector GDP. This figure alone is fundamental to the US economy, and even more, middle-market companies employ over 40 million people annually. But just like any business, no matter how large or small, middle-market companies have to do their homework too. Without an active social media presence online, it’s near impossible for businesses to promote their brand, and even more importantly, it’s difficult for business-to-business relations.
Thanks to Google’s ever-present revolution, however, business-to-business marketing is about to get a whole lot easier. Google has surpassed itself as simply being a search engine for Internet users – it’s become a major email channel, it’s developed phones, tablets, computers, and even a self-drive automatic car that is still being safety checked. Now, Google is entering the business world as a hub for marketing. Under Google+, businesses can create profiles that are public, accessible, professional, and easy to share with other businesses. Instead of the old-fashioned days of marketing to other businesses, Google emphasizes content – the exchange of information, not bragging rights. See what your company can do to fully maximize Google+ to deal with other businesses:
This post was created by Ivan Serrano, an infographic specialist living in San Francisco, California. He covers social media, all things business and tech.