Culture is a notoriously squishy concept. Some define it as a vibe or an essence that permeates an organization and helps establish what it’s like to work for or with a specific company. However, culture, while it can be difficult to pin down or measure, can and does have an impact on company performance.

In this study, the National Center for the Middle Market and its partners set out to understand middle market executives’ perspectives on culture, highlight the key dimensions that define a high-performance culture according to middle market leaders, and uncover how culture can drive (or stymie) company performance by helping companies attract and retain both high-value customers and employees.



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