There was a brief period after the financial crisis and the housing market meltdown when disbelief and uncertainty seemed to paralyze business leaders, but the results of our 2012 Innovation Quotient Survey prove it didn't take long for them to grasp the impact of the situation and begin working toward answers that would sustain their operations and prove the value of their organizations to customers.
Our data points out that leaders have always considered innovation essential to the sustainability of their organizations, but the impact of the Great Recession reawakened their innovative spirits.