The National Center for the Middle Market (NCMM) has studied the U.S. middle market economy since 2011, creating the world’s largest and richest dataset on this critical economic segment. As the closest neighbor to the U.S., Canada enjoys an interconnected economic relationship with the U.S. based on significant cross-border trade and investment. Given the importance of this relationship, NCMM, in collaboration with Visa, set out to better understand the Canadian middle market and how it compares to and differs from the U.S. market across various key performance indicators.
This research verifies the interdependence of the two markets: Canadian middle market companies rely on the U.S. for approximately 20% of their revenues. Further, most Canadian middle market companies (58%) source at least some goods and materials from the U.S.
As the inaugural Middle Market Indicator for the Canadian middle market, this report provides the first comprehensive business performance overview and economic outlook for this sector and offers data and insights that can be used to benchmark future performance of the Canadian middle market economy.